Score:
0.5

Unpublished

Predicting the Year Ahead

90 People and Things to Watch Out for in 2009

Bianca Bartz
4,969 Trends
41.5 MM Views

Superstar

JWT’s annual list of people and things they think will play an important role in pop culture and society in the coming year is one of my favourite publications. JWT’s 90 Things to Watch in 2009 was released this week, and it’s filled with both the anticipated and very unexpected. The JWT report offers a run down on what the agency expects will be influential trends in the new year.

Be sure to check out Trend Hunter’s own 2009 video trend report here.

The top 90 things in JWT’s report to watch out for:

1. 21st-Century Networking

2. Affordable Nutrition

3. Amy Poehler

4. Apatow-esque Humor (comedies by Judd Apatow: Anchorman, The 40-Year-Old Virgin, Superbad, Pineapple Express)

5. Bruno (the next Borat)

6. Building a Beauty Arsenal

7. Buraka Som Sistema (a Portuguese breakbeat band)

8. Career Reinvention and Extension

9. Chat-Avoidance Services

10. The Cleveland Show

11. Cloud Computing

12. The Collective Consciousness

13. Creativity in the Informal Economy

14. Credit Card Dieting

15. Crowdfunding

16. The Decline of E-Mail

17. Distraction as Entertainment

18. DIY Repairs and Renovations

19. Doha

20. Dragonball

21. EarthRoamer (rooftop tents for ‘adventure vehicles’)

22. Electric Bikes

23. Elizabeth Banks (Zack and Miri Make a Porno)

24. Emma Stone (SuperBad, The House Bunny)

25. The Energy Race

26. Environmental Exercise

27. Family-Friendly TV

28. Freebies

29. Gerard Butler

30. Girl Talk (American musician Gregg Gillis)

31. Giving Circles (groups who pool their funds to help community)

32. Gluten-Free (diet usually for those with wheat allergies or those with celiac disease)

33. Good Old-Fashioned Cooking

34. Graphic Novels Hit Hyperdrive

35. The Green-Collar Class

36. hi5

37. Holographic Projection

38. Home as Castle

39. HomeAway (vacation home rentals)

40. Homemade Beauty Treatments

41. How to Talk to Girls

42. Incognito luxury

43. Inconspicuous Travel

44. Innocent Cosmetics

45. Lady GaGa

46. Lala.com

47. Lance Armstrong

48. Lykke Li

49. Maria Pinto (one of Michelle Obama’s favourite designers)

50. Marketing with Aromas (scentvertising)

51. Michelle Obama

52. Microfinancing‘s Second Wave

53. Mobile Phones Get Personal

54. More Under One Roof

55. NASA’s Kepler Telescope

56. Netbooks

57. Noor

58. No “Paper” in Newspapers

59. Nutrition Replaces Dieting

60. Obama-speak

61. ODO7 (Aroma Jockeying)

62. Online TV Network Crackle

63. Online Video Ads

64. Outliers (as a term) [based on Malcolm Gladwell’s book]

65. Palin’s Grandson

66. Personalized Travel Guides

67. Pisco Sours [sour Peruvian cocktail containing Pisco brandy, egg whites and lemon]

68. Presidential Sightseeing

69. Prince William Wedding Watch

70. Product Source Tags

71. Radical Transparency Meets Genomics

72. Readers + Social Media = Revenue?

73. Residential Market for Solar Power

74. Ricky Rubio (Spanish basketball player)

75. Russell Brand

76. Safe-keeping

77. The Small Movement

78. Smart Garages

79. South Africa

80. Stuart Karten (L.A.-based industrial designers)

81. Sustainable Fishery

82. T. Boone Pickens

83. Telepresence

84. Touch Screens

85. Twitter Copycats

86. Virtual Reality Therapy

87. Virtual Socializing

88. Widgets

89. Wikileaks

90. Xbox Streaming

4,066 clicks • Published: Jan 2, 09 • References: and news.moneycentral.msn

Score:
0.5

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Going Like Sixty on Jan 2, 09 2,896 Trends 1,500 Comments

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@Wow, lots here to digest. I'd like to make a pitch for Kiva.org. #52...Just an amazing way to directly help third world folks. Mrs. Sixty handles our involvement and is thrilled with the program. She started with $25! every time she gets repaid, she adds $5 to the next loan.

Bianca Bartz on Jan 2, 09 4,969 Trends 3,959 Comments

My favs: The Collective Consciousness, Creativity in the Informal Economy, Crowdfunding, Environmental Exercise, Freebies, Giving Circles, Holographic Projection and ODO7. What an awesome year we have ahead!

Favorited by Bianca Bartz on Jan 2, 09

Sandra Winn on Jan 2, 09 441 Trends 1,258 Comments

I'm looking forward to affordable nutrition, especially since I'm taking steps to going raw. DD and I went totally gourmet raw yesterday (which you don't have to do)...we loved our squash soup loaded with mango, organges, bananas and jalepenos, and our 'fried rice' (no frying involved) with beats, carrots, ginger, garlic, yams and more. :-)

Marissa Brassfield on Jan 2, 09 4,699 Trends 5,275 Comments

Yum! That sounds absolutely delicious, Sandy! I love squash soup, and your fruitastic take sounds particularly yummy.

That sounds really delicious, Sandy! A raw food diet does wonders for the body, even if it's only for a few weeks. (It's just tough when you are invited to restaurants or are invited to someone's home.)

Marissa and Bianca...it was delicious! :-) I especially loved that it wasn't cooked. DD and I just made some raw cashew ice cream with raw chopped almonds, raw maple syrup, and carob powder -- I can't wait until it freezes, we taste tested after we finished stirring and it was awesome! Bianca, that is sooo true! Eating elsewhere can be difficult. I started a blog yesterday to share my journey...I know there will be ups and downs. :-)

Ayman on Jan 2, 09 2,222 Trends 2,643 Comments

I am considering going raw for a while too to detox & as a diet, so let me know how things go with you sandy.

Ayman, two years ago I did a detox during a bad bout with rheumatoid arthritis...it took all of my symptoms away! I'll be posting about other positive stories, along with my journey at my blog that I just started yesterday. Feel free to pop in anytime! Here's the link: http://healthaspirations.blogspot.com/

Neat! Congrats on starting a blog, Sandy!

Congrats on the new blog! I will surly be visiting it and getting tips. I didn't know much about raw diets until I wrote this trend. Hopefully you will write some diet/raw stuff in TH as well, it's good to spread a positive attitude about health here.

Jeremy Gutsche on Jan 2, 09 1,738 Trends 2,888 Comments

Nice work linking to relevant articles for this list... Also, it's good to see where all the Trend Hunters have been ahead of the curve covering those trends earlier in the year...

Bianca Bartz on Jan 3, 09 4,969 Trends 3,959 Comments

I know, I was astounded at how many we had. Jeremy, a lot of the predictions you have made for media are here too, like the rise of DIY and the return to the kitchen. Very cool!

Sandra Winn on Jan 3, 09 441 Trends 1,258 Comments

I'm going to add a couple of other predictions -- even more people will choose to home educate and we'll see it growing in more European and Asian countries too. I also say that standardized testing in schools will soon become a thing of the past and colleges will eventually end SAT's and ACT's and opt to go on a persons real life experiences via a portfolio -- a few are already doing this.

Favorited by InÃªs Freitas on Jan 30, 09