Looking through the retro 1960s Sunday Times advertisements is like taking a trip back in the era of the Mad Men, and many of the images look like they could be straight out of the AMC series.

These 1960s Sunday Times posters were designed by Patrick Tilley, a British science fiction writer. The posters feature an interesting mixed media design and are splashed with bold colors. Each different ad is adorned with a phrase that the 1960s Sunday Times represented, including "PROVOCATIVE," "BALANCED," "ALERT," and "ACCURATE." My favorite image in the collection, though, is the one headlined "PIONEERING" with a hot-air ballon taking up most of the screen. The 1960s Sunday Times was considered one of the most avant-garde papers in the Western world, and this ad perfectly encapsulated why -- they were challenging the conventional norms of newspaper coverage, and that placed them head and shoulders above their competition.