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Eco - Products and Services Shaped By Environmental Consciousness Trend ReportConsciously making environmentally-beneficial decisions has gone from a luxury choice to a necessary one. Over the last decade, 'green' was considered a lifestyle choice adopted by treehuggers, then the affluent, but today it has become a mainstream feature of many products and services. |
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Lifestyle - Adapting to Small Spaces, New Tech and A Recession Trend Report2009 will force people the world over to make immense lifestyle adjustments. Not only will people need to adapt to generational and social change, but the global recession will force people to adapt more significantly than ever. Innovating to meet these challenges poses huge opportunity to excel. |
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Marketing - Continuing to Innovate at a Fast Pace on a Restricted Budget Trend ReportConnecting with consumers has taken on remarkable forms in the last year thanks to the web and innovative social media. In 2009, successful marketing will look different again as companies struggle to balance ad budgets. A relentless willingness to continue to innovate is key in this time. |
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Design - Innovation that Surves and Thrives in the DIY Movement Trend ReportOver the decades, the design world has moved from hand-made to digital creations, but in 2008, a healthy balance was found between. With the credit crisis looming, people will begin turning more to DIY and self-made projects, so designers needs to be more innovative than ever to compete. |
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Fashion - Looking to Runways for Insight Into Consumer Desire Trend ReportLooking to fashion is critical for innovation, even if it doesn't seem related to your field. Looking toward catwalks, their influence on mainstream collections, impact on pop culture, and the resulting consumer responses (customization, DIY recreations) offers huge insight into any client. |
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Tech - Leveraging Technology to Make Life Faster, More Effecient and Economical Trend ReportTechnology is ever-pervasive in modern daily life, and it is making our pace of life faster and our actions more efficient. Consumers are seeking ways to heighten their life experience, either by accomplishing tedious tasks with more ease, or by enhancing enjoyment in their free time. |
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Jeremy Gutsche is an innovation expert, author of Exploiting Chaos, host of Trend Hunter TV, "one of North America's most requested keynote speakers," founder of TrendHunter.com, and a frequent correspondent on BNN, CityTV, CBC and ET.

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