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2 w ago
Interactive Apparel Initiatives
Adidas is Giving Fans a Chance to Design Soccer Jerseys
German sports apparel giant Adidas is giving soccer fans the opportunity to design soccer jerseys worn by their favorite teams, as part of its wonderful Creator Studio project. The Creator Studio...
4 w ago
Pollution Awareness Performances
This Artist Makes Pollution Visible Through Hi-Tech Capes
While these capes and masks look like an avante garde fashion line, in reality they are making pollution visible with the unique technology they were created with. Media artist Kasia Molga calls...
4 w ago
Worked Bee-Inspired Jerseys
The Manchester City Away Jersey Pays Tribute To a Local Symbol
Nike has announced the release of the brand new Manchester City away jersey for the 2016-17 Premier League soccer season. This particular jersey makes use of an array of high-performance Nike...
5 w ago
Art-Based Scavenger Hunts
'Fake! The Great Masterpiece Challenge' Tests Museum-Goers' Knowledge
British museums are trying to get museum-goers to take more time to enjoy the art they showcase and are hoping ‘Fake! The Great Masterpiece Challenge’ will help. The new TV show is...
6 w ago
Emoji Food Menus
Pizza Hut UK Celebrates 'World Emoji Day' with by Getting an "Emojified" Menu
Pizza Hut UK is bringing an exclusive limited-edition menu to six locations, one for each of the following cities: London, Birmingham, Liverpool, Edinburgh, Manchester, and Cardiff. Instead of using...
8 w ago
NEVERCREW's Manchester Project Was Done in Support of a Solidarity Group
NEVERCREW is an art collective that’s based in Lugano, Switzerland. Made up from the talents of Christian Rebecchi and Pablo Togni, NEVERCREW is known for a number of murals that expand an...
9 w ago
Costa Coffee is Serving Up Rainbow Lattes in Support of Pride Celebrations
UK coffee shop chain Costa recently began serving up rainbow lattes in support of Pride celebrations. With London Pride only days away, Costa’s colorful new menu item shows the brand’s...
14 w ago
VR Soccer Broadcasts
The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games
Sky Sports recently teamed up with the VR startup LiveLike to launch the Manchester City VR broadcast. With many sports teams looking for new ways to keep young fans engaged, this partnership...
24 w ago
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
This dynamic Innocent brand activation highlight the juice offerings in a three-city mobile tour. Modelling a vehicle in the same vein as a food truck, the Innocent travelling supermarket was...
35 w ago
Upcycled Clothing Shops
The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits
The Empty Shop is a traveling pop-up shop concept that recently completed its ten-day run in Antwerp. Previously, the Empty Shop had successfully popped up in Sao Paulo, Manchester and Barcelona....
17 w ago
Sustainable Solar Shops
IKEA in the UK Will be Selling and Installing Home Solar Panels Now
Multinational furniture company IKEA recently announced that their UK stores will be selling and installing home solar panels for environmentally minded customers. IKEA UK is launching their ‘...
17 w ago
Noise-Free Retail Initiatives
This Store Will Run a Quiet Hour for Shoppers with Autism
In an effort to cater to shoppers with autism, the Asda Living store in Cheetham Hill, Manchester, will begin running a quiet hour once a week. Many people with autism suffer from a sensitivity to...
21 w ago
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and...
23 w ago
Chcolate Bunny Statue Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
Located in London’s Potters Field Park, Dr Oetker devised a delicious and engaging brand activation in the form of a giant chocolate-made edible installation. Made by specialist baker Juliet...
24 w ago
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
A recent Molton Brown Mother’s Day experience held in-store allowed consumers to create customized greeting cards for the occasion using wearable technology. The Mother’s Day experience...
25 w ago
Easter Chocolate Pizzas
This Creme Egg Pizza is Available In Time for Easter at a UK Pizza Parlour
Based in the English city of Manchester, Crazy Pedro’s Part-Time Pizza Parlour—Full-Time Party Bar lives up to its name by offering an insane Cradbury Creme Egg Pizza. The beloved Easter...
30 w ago
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
In order to show off the benefits of its sugar-free herbal sweets, Ricola set up a stunt that had the public trade sugar for healthier sweets. At the Arndale Centre in Manchester, a station was...
37 w ago
Branded Apprentice Programs
This Manchester University Has a New Pizza Hut Apprentice Program
The Manchester Metropolitan University recently announced an Pizza Hut apprentice program that is sure to delight pizza enthusiasts. The five-year program will involve both classes on campus and in...
2 w ago
Celebrity Music Video Ads
Football and Grime Come Together in This New adidas Commercial
adidas combines football and grime to promote its brand in its newest video featuring Manchester United French footballer Paul Pogba alongside London-based grime artist Stormzy. adidas is heavily...
3 w ago
Media-Mocking Soccer Ads
This adidas Commercial References Media Soccer Coverage Satirically
French profession athlete Paul Pogba is the star of a new adidas commercial that references the ridiculousness of some of the media’s more recent soccer coverage. It begins with Paul Pogba...
3 w ago
Streaming Soccer Games
Facebook Will Be Livestreaming Its First Premier League Soccer Game
Many social media platforms have been partnering with sporting events and Facebook will be streaming a Premier League soccer game for the first time. The first livestreamed Premier League game will...
8 w ago
Referendum-Based Dating Apps
The Remainder App Connects Brits to Politically Likeminded People
Remainder is a British-made dating app that is designed to make it easier than ever for Brits left devastated and dejected by the UK’s Brexit vote—its vote to leave the European Union&#...
29 w ago
The 'Argus II' is a Vision Aid that Sends Video to the Wearer's Brain
As the global population ages and demand for vision aids increases, the ‘Argus II’ is showing great results for offering comprehensive vision assistance. Trialled recently at the...
36 w ago
Meal Sharing Travel Apps
VizEat Lets Authenticity-Seeking Travellers Share Meals With Locals
When it comes to life-changing travel experiences, many young people—and especially the millennial generation—are looking for authenticity and cultural immersion, which can include the...
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