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Sports Trends

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
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Design-Adorned Golf Balls
Design-Adorned Golf Balls
Uther Introduces its New Golf Ball Collection Featuring Dual Icons
Uther has proudly launched its highly anticipated Iconic Golf Ball Collection, showcasing a range of premium golf balls designed for golfers of all skill levels. This collection offers both three-... MORE
Accessibility-Focused Kayaks
Accessibility-Focused Kayaks
The Single-Seater Kayak by David Polasek Has a Balanced Shape
The conceptual Single-Seater Kayak has been designed by David Polasek as an accessible watercraft that keeps sport enthusiasts with disabilities in mind to help them safely get out on the water. The... MORE
Official Hydration Soccer Partners
Official Hydration Soccer Partners
BODYARMOR Becomes a Partner of the U.S. Soccer Federation
BODYARMOR has recently been announced as the Official Hydration Partner of the U.S. Soccer Federation, with up-and-coming soccer stars Alyssa and Gisele Thompson representing the brand and boosting... MORE
Empowering Educational Initiatives
Empowering Educational Initiatives
Sight School Empowers Individuals with Visual Impairments
Sight School is a nonprofit organization committed to empowering individuals with visual impairments through various initiatives, including adaptive sports, community engagement, and advocacy efforts.... MORE
Pickleball Drink Mixes
Pickleball Drink Mixes
Jigsaw Health's Pickleball Cocktail Supports Healthy Muscles
Playing pickleball inspired Jigsaw Health’s CEO Patrick Sullivan and his wife, CMO Ashley Leroux-Sullivan, to create Pickleball Cocktail, a new supplement to keep muscle cramps from getting in... MORE
Lightweight Agile Runners
Lightweight Agile Runners
The Vertex Alpine is a Complete Rethinking of the Approach Shoe
Arc’teryx reimagines the approach shoe with the introduction of the Vertex Alpine ($200). Designed to conquer challenging terrain, this shoe prioritizes both speed and flexibility. Inspired by... MORE
Sports Fan Advent Calendars
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Advent calendars have evolved beyond the confines of Christmas, now offering a delightful countdown to various exciting events throughout the year, as seen in Coors Light’s Countdown to Chill... MORE
Workout Rope-Inspired Tools
Workout Rope-Inspired Tools
Zest-Up 'Z-ROPE' Ropeless Battle Ropes Can Be Used Anywhere
The Zest-Up ‘Z-ROPE’ ropeless battle ropes are positioned as a gym equipment alternative to traditional ropes that are perfect for avid or amateur athletes alike to incorporate into... MORE
One-of-a-Kind Trophy Designs
One-of-a-Kind Trophy Designs
The United Rugby Championship Partners with Matter to Debut The Array
The United Rugby Championship (URC) boasts ‘The Array,’ a distinctive trophy design crafted by renowned silversmith Thomas Lyte in collaboration with Matter. Commissioned as part of the... MORE
Performance-Focused Training Sneakers
Performance-Focused Training Sneakers
The On Cloudpulse Shoe is The Ultimate Gym Companion
On, the Swiss performance apparel and footwear brand, has unveiled its latest innovation: the Cloudpulse, designed specifically for interval training. This marks the brand’s first foray into... MORE
Electrolyte Coffee
Brands are creating RTD and ready-to-mix coffees infused with electrolytes
Trend - Coffee brands are infusing their convenience-focused coffee products with electrolytes. These drinks are positioned as healthier alternatives to regular coffees while being served in a time-saving format. The infusion of electrolytes has been shown to improve hydration and reduce jitters.

Insight - Athletic consumers often adhere to specific diets and lifestyles, and find it difficult to incorporate their favorite products without betraying their diet or busy lifestyle. For example, many of these consumers still prefer to wake up with a coffee or tea, despite the lack of functional ingredients and prevalence of sugar in typical products in this space. Brands in this space are acknowledging these desires and are crafting convenient products that address both dietary and time constraints.
Workshop Question - How could your brand expand its consumer base with alternative versions of its products or services?
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Popularity
Activity
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Patterns
Megatrends
play_circle_filled High-Suspension Offroad Bikes
High-Suspension Offroad Bikes
Merida's eOne-Sixty is an Enduro Bike for Adventurous Riders
The eOne-Sixty is a new ebike from Merida that combines a lightweight carbon frame with a powerful Shimano motor and a 600 Wh battery. The bike is designed for enduro and trail riding, with 170 mm... MORE
play_circle_filled Ultra-Flexible Knee Braces
Ultra-Flexible Knee Braces
EVS Sports Launches the New Web Eclipse Knee Braces
EVS Sports is debuting its latest protective gear offering, the Web Eclipse Knee Braces. Engineered with a cutting-edge floating knee cup system infused with HEX Pro impact technology, these braces... MORE
Muscle-Supporting Socks
Muscle-Supporting Socks
Swiftwick's ASPIRE Five are Compression Socks for Cycling Support
The new ASPIRE Five from Swiftwick is a sock designed to provide optimal support and compression for your feet, while also wicking away moisture and preventing blisters. The ASPIRE Five features a... MORE
Aerodynamic Professional Cyclist Helmets
Aerodynamic Professional Cyclist Helmets
The Giro Aerohead II is Designed around Optimizing Speed
The Aerohead II from Giro is a futuristic helmet is designed to optimize the aerodynamics of your head while riding, thus reducing drag and boosting speed. The Aerohead II is the result of a... MORE
Spring-Ready Golf Collections
Spring-Ready Golf Collections
Macade Golf Proudly Presents Its Spring 2024 Golf Collection
Macade Golf’s Spring 2024 golf collection is designed to elevate the golfing experience with a seasonal twist. The capsule epitomizes the brand’s dedication to catering to both... MORE
Athlete-Specific Skincare Lines
Athlete-Specific Skincare Lines
Mil Usos Boasts High-Performance Total Body Care for Athletes
Mil Usos, translating to ‘one thousand uses’ in Spanish, offers high-performance total body care for athletes and active individuals. Developed by a female jiu-jitsu athlete, Mil Usos&#... MORE
Chic Cropped Waterproof Jackets
Chic Cropped Waterproof Jackets
66˚North's Snæfell Shell Jacket is Stylish and Functional
66˚North boasts a chic cropped waterproof jacket that effortlessly balances chic outdoor aesthetics with trusted functionality. Crafted from Polartec® NeoShell®, this product features... MORE
Female-Founded Powder Electrolyte Brands
Female-Founded Powder Electrolyte Brands
Cure Boasts Flavorful Hydrating Electrolyte Mixes
Cure stands out with its tasty Hydrating Electrolyte Mixes, offered in eight flavors— Orange, Lime, Grapefruit, Berry Pomegranate, Watermelon, Ginger Turmeric, as well as new additions like... MORE
Football Replica Shirt Publications
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Admiral Sports, an iconic brand in the realm of jersey culture and the football replica shirt celebrates its illustrious legacy with the launch of a commemorative book titled ‘50 Years of the... MORE
Golf Tee Time Alerts
Golf Tee Time Alerts
TeeTimer Will Alert Golfers When Their Reservation is ready
For golf enthusiasts, securing the perfect tee time can often be a time-consuming and frustrating task – TeeTimer steps in to alleviate this challenge by offering a streamlined solution to monitor... MORE
Groundbreaking Performance-Driven Eyewear
Groundbreaking Performance-Driven Eyewear
Oakley Debuts the Sphaera™ and Bisphaera™ Glasses
Oakley expands its performance-driven eyewear collection with the introduction of two new silhouettes—the Sphaera™ and the BiSphaera™ glasses. The pair promise groundbreaking performance... MORE
Honest Female Athlete Campaigns
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
This International Women’s Day, Hillberg & Berk, a Canadian jewelry brand founded by women, is partnering with some of Canada’s most prominent female athletes to share their unfiltered... MORE
Performance-Focused Softball Capsules
Performance-Focused Softball Capsules
G-Form Launches a Collection with the Athlete Sierra Romero
G-Form has unveiled the highly anticipated Sierra Romero Signature Fastpitch Elbow Guard. Developed in collaboration with Sierra Romero, a distinguished professional and four-time All-American... MORE
Green-Tonal Golfing Apparel
Green-Tonal Golfing Apparel
Malbon Golf Launches the New 'Preserve Collection' for Men and Women
Malbon Golf is launching the ‘Preserve Collection,’ previously teased at the Genesis Invitational by Jason Day. The collection, which spans men’s and womenswear, includes pieces... MORE
Betting-Ready Sports Apps
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
‘Apple Sports’ is a new app for sports fans that lets them watch live and on-demand games, highlights, and analysis from their favorite leagues and teams. The app also features... MORE