From Empowering Influencer Commercials to Live Stream Music Videos

By: Jana Pijak - Aug 25, 2015
These Vlog programming innovations range from live streamed music videos -- created with the widely used Periscope app -- along with female empowerment campaigns that feature a familiar cast of beauty, gaming and lifestyle influencers.

In recent years, YouTube celebrities have transformed from popular social media personalities to spokespeople that are replacing models as brand ambassadors. In addition to beauty tutorials that stand up against domestic violence and lifestyle networks that are dedicated to a tween audience, these Vlog programming innovations also include private broadcasting apps.

While these platforms let users create custom video content for a tight-knit group of friends, other examples -- like Facebook's celeb streaming platform -- immerse viewers into the life of their favorite film or music star.