Video games have come a long way since their debut in the early '80s and the quality of these epic video game ads reflects that change. Game commercials are beginning to move away from simply showcasing gameplay content within a 30-second time slot and are instead investing time, money and creativity into constructing something that alludes to the game's captivating environment and tantalizing narrative.

Similar to the commercials for Hollywood Blockbusters, these video game ads select and combine specific moments within the game's story in order to entice the audience to want to not only play the game, but experience that world and witness the development of the characters within it.

From apocalyptic showdowns to superhero epics, these trailers display the evolving technology and growing potential for narrative and interactive experiences in video games.