The VH1 Hip Hip Honors Awards is a show in which all the biggest rap stars join together for one night to celebrate rap music and art.

That being said, it is is my pleasure to present to you this cluster of hip hop innovations. It has everything from hip hop hamsters to hot hip hop fashion, and even male makeup created by rap stars. Check out this cluster for everything "gangster!"

Implications - Appealing to a certain niche market is always a smart business move for companies of any kind. It is perhaps the easiest and fastest method of expanding a company's target demographic. By applying a popular style to unexpected products, both audiences who appreciate the product itself, as well as consumers who are attracted to the style, will be intrigued by the item.