Apple Maintains a Solid Brand Identity Through the Years

By: Meghan Young - Mar 23, 2015
Maintaining a consistent brand identity can be tough for even the most successful and strategic business; enter the tech products of Apple. When Steve Jobs stepped up and created a design focused on style and simplicity, the brand became almost instantly iconic, standing out amongst its competitors with ease. By continuing to follow its strict guidelines, Apple tech products have become some of the more coveted accessories on the market -- not just practical devices.

Easily recognized, Apple ensures its tech products are natural forms of advertisement. After all, people proudly display their Macbooks, iPhones and iPads not only on a daily basis, but on their social media platforms as well. Through brand consistency, Apple has created a strong fanbase.