Superstar

From Stormtrooper Art Helmets to Space War Sweaters

By: Marissa Brassfield - Published: May 9, 2010   Updated: Jun 2 2011
These 'Star Wars' fashions are for the geek in all of us--that inner nerd who wants to be like Princess Leia, Luke Skywalker and, dare we say it, Darth Vader. From hoodies to sneakers, these styles will help you at least look the part.

There are even 'Star Wars' fashions for more upscale occasions, like themed cufflinks and haute hairpieces. See these and more above.

Implications - The advent of the Internet has provided fans of Sci-Fi, video games, and fantasy with a fertile breeding ground to converge and discuss their previously under-the-radar interests. Corporations that harness this passion by forming partnerships with popular brands in any of these three fields can garner strong brand loyalty and awareness among this growing and passionate subculture.