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The Oak Heather Grey Poncho Will be the Snuggie's Greatest Competitor

By: Alex Scott - Published:   Updated: Mar 26 2011 • References: oaknyc & hypebeast
If you would enjoy looking like the Grim Reaper or the Emperor from Star Wars while walking down the street, then you need to pick up an Oak Heather Grey Poncho. All joking aside, this sweater looks damn comfortable and like something I want to crawl in while camping or after a long night at the bar.

Implications - Hybrid products such as the Snuggie prove that there's a profitable niche for fused fashion. Designers are increasingly fusing two or more separates to create a mix that is greater and more useful than the sum of its parts. Cues from pop culture and science fiction give these hybrid products added intrigue. Stats for Jedi-Approved Fashion Trending: Older & Average
Traction: 16,972 clicks in 263 w
Interest: 4 minutes
Concept: Oak Heather Grey Poncho
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: native american-inspired fashion, retro cool fashion, and secure siesta hoods.