Cue the catfight: From Beyonce and Etta James to Apple and Microsoft, there’s clearly nothing like a good viral rivalry.
These rivalries often start out innocently enough. Beyonce, for example, sang Etta James’ "At Last" at the Inaugural Ball. James struck back in a firestorm of words, saying that Beyonce had "no business" singing her song onstage and that she deserved to receive a beating for her audacity.
Not all rivalries end in physical threats, however. The CEO of Domino’s took the passive-aggressive route to answer Subway’s cease-and-desist letter by tossing it in the pizza oven and creating a viral campaign around that action. It’s far less divalicious, but equally effective. Are you listening, Etta James?
Stats for 24 Viral Rivalries
Trending: Older & Average
Research: 10,782 clicks in 377 w
Interest: 8 minutes
Concept: 24 Viral Rivalries
Related: 151 examples / 116 photos
Segment: Neutral, 18-35
Comparison Set: 55 similar articles, including: blackberry iphone killers, olympic covers, and cuil fever.
24 Viral Rivalries
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From Beyonce vs. Etta James to Apple vs. Microsoft
By: Marissa Brassfield - Published: Feb 6, 2009