With the Pirates of the Caribbean films being hugely popular worldwide, it's no surprise that pirate-themed fashions are dominating the marketplace. People love the mysticism and grunge that the pirate lifestyle reflects and want to partake in it.
These pirate spreads show swashbuckling styles that are now popular. Nautical captain's jackets and bold headscarves are showing up on runways and sidewalks. Even makeup has been influenced by pirate popularity; people are embracing the harsh grunge of dark smudged eyes and tanned cheekbones.
These posh pirate spreads will inspire fashionistas everywhere; the sea-worthy styles will have you walking the runway and perhaps the plank.
Implications - Consumers embrace products that support their lifestyle choices; products that reflect elements of popular culture allow them to portray their values and interests to their peers. Companies can incorporate elements of popular culture into their product designs to appeal to niche markets.