Superstar

From Solar Panel Wetsuits to Fauxtographic Neoprene

By: Michael Hines - Published: Feb 19, 2010   Updated: Jul 26 2011
Damn these Neoprene innovations make me want to put on a wetsuit. I don't even want to surf, I just want to feel the warm embrace of Neoprene against my body.

These Neoprene innovations prove that this wonder-material isn't just restricted to wetsuits. If you want to find out what else this epic textile can do, click through the cluster!

Implications - Consumers in modern society are attracted to unconventional materials. Creating everyday products in a way that is not run-of-the-mill attracts shoppers who want to differentiate themselves through the purchases they make. Companies trying to increase their appeal could focus on this when coming out with new items.