From the Allure of Danica Patrick to Times Square Pit Stops
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Implications - When it comes to sports, businesses often profit from the teams and the merchandise that comes off of it. The number of jerseys, balls, accessories or any other novelty item is always a hit especially when either the team is popular or has a famous figure on their side. Although games and races occur fairly often, it's not as accessible to the merchandise that's in stores everyday. As long as there are loyal fans, the sporting industry can capitalize with the goods they sell.