For instance, with the recent release of the Transformers movie, Mimoco was clever enough to give the public Optimus Prime and Megatron USBs. If robots aren’t your thing, there’s still DC superheroes, Star Wars characters and even Hello Kitty that are sure to whet your appetite.
Implications - Consumers enjoy collecting merchandise as a hobby because it offers them a sense of validation. They feel that the act of collecting is a worthwhile endeavor because collections accumulate value over time. As such, corporations looking to generate sustained revenue may benefit from releasing a series of products which all have a common theme.