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Top 20 Viral Marketing Ideas in May

From Face Swap Print Ads to Political Geofilter Ads

— May 1, 2016 — Tech
The top May 2016 viral marketing ideas highlights the ways in which brands are leveraging consumer behavior on social media in order to deliver campaigns that truly resonate.

Beecher's Fault, an indie rock band based in Queens, recently released a music video almost entirely shot using Snapchat lenses. The innovative concept was used for their single, 'Like Cartoons,' while the band fittingly used the animated Snapchat lenses to illustrate this theme.

Separately, in a unique Snapchat-inspired print ad, National Geographic recently used face-swapping technology to drive home a message about learning about the world we live in. The clever campaign is an example of a pattern in viral marketing that can also serve as inspiration for an offline concept that grabs the attention of consumers.
6.2
Score
Popularity
Activity
Freshness
20
Social Sports Livestreams
Social Sports Livestreams
NFL Fans Can Now Livestream Thursday Night Football on Twitter
<
19
Messaging App Music Videos
Messaging App Music Videos
Beecher's Fault's Snapchat Music Video Makes Use of Popular Filters
<
18
Off-Road Exploration Campaigns
Off-Road Exploration Campaigns
Audi's 'Catch the Unseen' Inspires People to Visit Remote Places
<
17
Social Media Mail Deliveries
Social Media Mail Deliveries
Project GramGram Sends Social Media Messages to Grandma's Mailbox
<
16
Celeb Gloss Music Videos
Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
<
15
Instagram-Inspired TV Ads
Instagram-Inspired TV Ads
This TV Advertisement from Menlook is Constructed of Instagram Photos
<
14
Commemorative Social Media Filters
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
<
13
Social Media Custom Stickers
Social Media Custom Stickers
Snapchat Purchases Bitstrips for Personalized Comic Creations
<
12
Political Geofilter Ads
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
<
11
Ephemeral App-Install Campaigns
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
<
10
Snapchat Television Revivals
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
<
9
Integrated Social Racing Campaigns
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
<
8
Integrated March Madness Campaigns
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
<
7
Social Media Coloring Books
Social Media Coloring Books
'Color Me Book' Turns Instagram Pictures into Adult Coloring Books
<
6
Stamp-Collecting Soda Campaigns
Stamp-Collecting Soda Campaigns
'Coke ON' Challenges Fans to Collect Stamps for Free Drinks
<
5
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
<
4
Face Swap Advertisements
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
<
3
VR Kitchen Simulators
VR Kitchen Simulators
IKEA's Virtual Reality Kitchen Experience Introduces Dream Kitchens
<
2
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
1
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
<