From Illustrations to Photo Shoots, Kanye's Pop Presence Inspires
A few standout Kanye West depictions include Craig and Karl's polka dot-patterned illustration of Mr. West's face, anonymous Internet zombifications of the Gold Digger hitmaker, as well as Tiret Watches' Kanye West Gold Watch, which features the rapper's visage on the face of the watch made from yellow, brown, black and white diamonds.
Implications - Consumers are intrigued by celebrities because they serve as benchmarks of societal success. The fame and fortune that celebrities have amassed are things consumers aspire to attain. As such, corporations may consider offering consumers the ability to live out their fantasy of celebrity life through products and services.