The Moxy Creative 'Framework' Posters Celebrates Famous Frames
The series of Moxy Creative 'Frameworks' posters highlights the iconic eyewear of some very recognizable people. There is even a piece that features the frames of 24 famous four-eyed celebrities.
Implications - Iconic celebrity images are a smart way to integrate pop culture references into a product, thus making it accessible to today's modern audience. Familiarizing customers with a product by associating it with a well-known figure makes consumers feel connected to an item that they may not necessarily be familiar with.