Superstar

From Social Media Shopping to Mobile-Recognition Retail

By: Meghan Young - Published: Jun 3, 2014
Smartphones are becoming a huge asset for consumers on a number of levels and these interactive mobile shopping innovations are just a few reasons why. Mobile technology not only allows shoppers to be armed with more information about competitive brands and products, it also allows these brands to reach out in ways that they have never been able to before.

Through these interactive mobile shopping innovations, big-ticket companies are especially benefitting. Social media, smartphone apps and more allow them to keep their luxurious allure without alienating themselves from other demographics. Whether that means launching a social media promotion or providing people with instantly shoppable ads, the possibilities are endless. Smartphones are making the retail experience richer.