Rockstar

From Do-Gooder Java to Badass Bean Roasts

By: Tiana Reid - Published: Jul 28, 2011
Last month, The Stanford Social Innovation Review (SSIR) published an article called "The Problem with Fair Trade Coffee," which -- demonstrably -- explored how the principle of fair trade practices are ideal, but the FLO and Fair Trade USA models fail to show any positive economic impact on coffee farmers.

Nevertheless, others argue that the ethical coffee choices that we have on the market are the best possible alternatives. Since ethical consumerism is undoubtedly on the rise, fair trade coffee producers will have to address the pitfalls that are present in the current trade model in order to prevent a backlash. The SSIR urges that sustainability and transparency will be necessary for positive change in the industry.

From do-gooder java to badass bean roasts, this list of 10 ethical coffee choices proves that there is a future for fair trade coffee -- but the form that the supply chain expects to take will reveal itself with time.