One way that the ethical entrepreneurship realm replicates corporates' attempts to stay on the cutting edge is through customized social businesses that allows the consumer to decide what, how and sometimes even why. Some of the features here are business incubators that plan a strategic fit based on your start-up idea. Others offer customization through the product itself, that is, changing colors or design models, and then the end result is that the money you used to buy it goes to support some cause, such as Miir, which lets you customize water bottles.
Customized social businesses often let you choose the cause you want to support, which creates a curious dynamic between the individual and the collective giving model that is supposed to be in place.
12 Customized Social Businesses
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From Capacity-Building Artisan Groups to Global Farmers' Markets
Published: Feb 25, 2013