From Classic Mosaic Motifs to Chain-Linked Bikinis
Whether it's protecting your house or stamped on a purse, chain link creations are surprisingly a part of many individuals' daily lives.
Implications - Youth consumers are attracted to an aesthetic that is rough around the edges and slightly imperfect. They are attracted to this aesthetic because they want to feel unique and not like the purchases are part of a mold. Companies should take this mindset into account when pitching products to this group.