Trends Featuring the Magic of Bleach and Other Whiteners

Cosmetics, food, dental hygiene, architecture, clothing, and of course blondness are all examples of the magic of lightened color. What was once reserved for teeth has now trickled into bleached clothing, whitened apparel and frosty cosmetics.

From acid-washed denim to bleach blond hair, these innovations are lightened, whitened, and discolored until they are almost unrecognizable.