From Digital Distribution Deals to Collaborative Concierge Apps

By: Rebecca Byers - Apr 30, 2015
While some B2B partnerships may happen naturally, others are the product of an organized exchange of services between brands. Collaboration between businesses can streamline innovation and assimilate new technologies on a large scale.

From digital distribution deals that see collaboration between two members of previously industries to unique brand-boosting campaigns that serve to align two brands under the same set of beliefs, there are countless ways in which interactions between businesses shape the consumer world around us.

In sharing resources and pooling expertise, individual companies can work to create fully flushed out products that reach their full potential. As companies across sectors continue to connect in order to enhance products and services, it seems likely that new industries and clusters of opportunity will begin to reveal themselves.