In honor of the Year of the Tiger in the Chinese Zodiac, see these astrology spin-offs and more above.
Implications - A large portion of society today turns to scientific breakthroughs and technological advancements to explain why certain things happen. Not all consumers, however, appreciate being able to know exactly why something occurred or what will occur. These individuals prefer to maintain some degree of mystery within their lives. Companies that can evoke feelings of the unknown or unfamiliar will appeal to consumers who aren't looking to have every aspect of their lives scientifically explained.