From Politically Charged Apparel to Makeup Tutorials

By: Erica Francis - Jul 26, 2016
The upcoming American presidential election has been making waves internationally. Celebrity business man Donald Trump is the Republican front-runner who has been plagued with controversy. Hilary Clinton, the Democratic leader may turn out to be the first female president of the United States. It's no wonder the media and various brands have jumped at the opportunity to leverage the controversy around the presidential candidates.

For example, NYC-based street fashion label 'Ev Bravado' designed its debut collection to be positioned against Donald Trump with slogans like "Make AmeriKKKa Great Again" printed across some of its apparel. The clothes not only make a statement, it also appeals to progressive Millennials. Then there's YouTuber Tess Paras who did a satirical video on 'Trumping,' a new makeup technique where she turns herself into Donald Trump while making hilarious and witty comments about the Republican candidate.

With the impending American presidential election, consumers are bound to see more and more media frenzy along with brands attempting to capitalize on the candidate's campaigns.