There’s something very peaceful about tranquil outdoor lighting. Whether it’s the glowing embers of a fire, the soft pulsating glow of a firefly, the dancing of the stars against a clear summer night sky or a man-made torch, having gentle illumination in the darkness adds an undeniably calming ambiance. This cluster highlights some of the most tranquil outdoor lighting we’ve seen, from solar powered lamps to lanterns that float through the sky.
Implications - Modern society poses so many different stresses that consumers are beginning to look towards their products for some sort of relief. Items that promote a tranquil lifestyle appeal to those who desire a quick way to relax.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 59%
Freshness 8%
