Puma's Glow Rider
Implications - In a society that's over saturated with similar products, consumers are looking for novel ideas that will set them apart from their peers. As such, design gimmicks such as fluorescent paint offer consumers a sense of exclusivity since it is uncommon and much harder to replicate.Stats for Glow-In-The-Dark Bicycle Trending: Older & Average
Traction: 6,336 clicks in 343 w
Interest: 4 minutes Concept: Glow-In-The-Dark Bicycle
Related: 56 examples / 43 photos
Segment: Males, 18-35 Comparison Set: 20 similar articles, including: surreal car ads, hexagonal gaming computers, and circular-face smartwatches.