What's great about IKEA's solar lights is that they're plug-free by design. That means they're every bit as appropriate for backyard barbecues as they are for camp sites.
Implications - Consumers are looking to conserve energy due to the raised awareness of mass consumption that's affecting the Earth. With so many individuals looking to find alternate sources of power, it becomes all the more important for brands to help them achieve that goal. As more solar and wind powered products are being produced, companies are one step closer to helping consumers live a eco lifestyle at ease.