Everyone enjoys cuddling up to anything that is soft and squishy and these days, almost anything can have that ultra foamy touch.
Check out the slide show below for everything from candied pillows, to transforming furniture and naughty lingerie cushions - I'm sure you'll see a squishy find after your own heart.
Implications - Consumers love products that bring comfort into their lives, but that doesn't mean it is the only quality that inevitably matters to them. Products like this take this end result and enhance it by adding in a thoroughly eccentric aesthetic brilliance on top. These products showcase how (with enough creativity and ingenuity) companies can turn even something as simple as a cushion into a dynamic invention that consumers love.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
