Transformer Beton S-Chair Makes for Functional Squishy Fun

By: Rachel Bowman - Published:   Updated: Apr 4 2011 • References: beton-on & curatedmag
Beton found a really simple way to make not-so-comfortable side chairs squishy and welcoming with the S-Chair.

The Beton S-Chair is a foam circle that is placed over any side chair, which makes it look like a foam tube; however, when someone sits down, the foam folds to create arms, making a foam arm chair.

Implications - Comfort is increasingly becoming important to modern consumers, especially in an age when one's level of satisfaction has increasingly been found to corroborate with their workplace efficiency. With that in mind, any product that offers organizations the ability to easily and cost-effectively upgrade their furniture without requiring a drastic overhaul is bound to be appealing. Stats for Foam Arm Chairs Trending: Older & Chilly
Traction: 4,957 clicks in 339 w
Interest: 4 minutes
Concept: Foam Arm Chairs
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: metal foam, hydrofoam: the next generation of rc, and orthopedic foam bed for spoiled pooches.