These social businesses for pets are obviously more explicitly marketed toward pet owners. The companies featured here on this Social Business top list feature sometimes only products for dogs and cats, for example, beds, toys and other animal supplies, and others are online marketplaces or more general companies that have specific goods for pets. For an example on the latter, there is the Go! Towel, which is an anti-bacterial compact towel made of bamboo fiber that is marketed as apt for sports, cleaning up and also as a pet product.
From purposeful plush toy pets to health-promoting dog and cat food products, these social businesses for pets consider the triple bottom line in their business practices, but on top of that, they consider animals as an integral part to fulfilling that goal.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
