With all the amazing voices and impressions of Robin Williams, it is amazing we don’t see him in more ads like this Snickers football commercial. The comedy legend can literally transform himself into dozens of different characters without changing his appearance at all, which is perfectly suited for a Snickers new campaign.
The idea of the new Snickers commercials is that we all get a little “loopy” when we get too hungry and sometimes we don’t act like ourselves. This concept plays out in this commercial as Robin Williams attempts to give his team direction during a time out. He tells them to go out on the field and look for Os.
Once he bites into a Snickers he turns back into himself, who is actually a large black man. Who knew.
Why This Trend Is Growing
- Comedic Celebrity Endorsements
- Opportunities for using popular comedians to endorse products in a humorous way.
- Hunger-related Ad Campaigns
- Opportunities for creating ads that humorously portray the negative effects of hunger.
- Identity Transformation Advertising
- Opportunities for using humor to depict transformations in character identity brought about by using a product.
Industries Being Reshaped
- Food and Snack
- Opportunities for companies in the snack industry to use humorous commercials to promote their products.
- Advertising and Marketing
- Opportunities for advertising agencies to create humorous commercials for food and snack companies.
- Entertainment
- Opportunities for using comedic celebrities to promote products in the entertainment industry.
