As much as the average person needs to stay apprised of world issues to better make informed decisions come election time, the Shapam 95.5 FM campaign shows that world leaders need to be on the up and up even more. It depicts three such leaders, including Barack Obama, listening to radios in rather ordinary, if not humorous, ways.
Conceived and executed by the Young and Rubicam ad agency branch based in Tel Aviv, Israel, the Shapam 95.5 FM campaign reads, "When you must know what's really going on with the Israeli election." This tag line indicates that despite the use of political persons in the prints, the campaign targets a whole range of individuals.
The Shapam 95.5 FM campaign was art directed by Shay Israel with creative direction by Dror Nachumi.
What's Driving This Trend
- Radio Advertising
- Opportunity for creative ad campaigns utilizing radio platforms to spread awareness and promote businesses or causes.
- Global Politics Awareness
- Opportunity to use creative marketing strategies to increase awareness and education around important global political issues.
- Humorous Marketing
- Opportunity to utilize humor in marketing campaigns to capture attention and create an engaging message.
Who This Affects Most
- Media
- Opportunity for radio stations and print media outlets to partner with businesses in creating ad campaigns that target specific audiences and spread awareness.
- Advertising
- Opportunity for advertising agencies to develop creative campaigns for businesses and organizations that utilize humor and target global political issues for increased engagement and brand awareness.
- Politics
- Opportunity for political organizations to partner with media outlets and ad agencies to create effective campaigns that educate and engage the public around important issues.
