Do you remember the ‘80s when big hair was all the rage? Teased and back-combed tresses used to be de rigeur and it seems that the trend has come full circle. Wild and retro manes have strutted down the catwalk and been featured in countless fashion and beauty editorials, so, whether you want a revamped afro, pompadour or bouffant one thing is for sure: big hair is back and it’s bigger and better than ever.
SCORE
5.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 68%
Freshness 8%
