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Hot This Week1. Free Money as Advertising - Absolut Cash Machine (GALLERY)  As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.
Working with TBWA ad agency in B…2. Anonymous Texts at Bus Stops - Big Brother's Creepy Bluetooth Campaign (GALLERY)  To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise. The ads embodied the "Big Brother is watching" slogan, which is the essence of the show.
The camp…3. Mystery Flavors - Doritos: The Quest  Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger.
Well this year Doritos has a new black mystery bag out called "The Quest".
The package directs consumers to go online if they t…4. Breath Name Tags - SMINT: Hello, My Name is... (GALLERY)  How about approaching someone cute you'd like to get closer to and introducing yourself with, "Hello, my name is Onion"? I would say, you would be one lonely person. That is the witty approach of this new SMINT breath mints campaign that uses "Hello, my name is.." party tags to reflect what your bre…5. Analyze Your Beauty on Facebook - Nip/Tuck Golden Ratio Application  The popularity of the Nip/Tuck TV series has spread to the web, thanks largely to fantastic online marketing efforts. This time they're promoting a Facebook application, called the Golden Ratio, that lets people evaluate how close they come to aesthetic perfection.
The Golden Ratio examines your p…6. Crude Imagery for Awareness - Blood of Earth on Your Mouth (GALLERY)  Going for a variation of “having the blood of someone on your hand,” this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and that we have its blood (oil) on our mouths…
The ads depict people with unpleasant-looking cr…7. Graphic Anti-Smoking Ads - 'Til Death Do Us Part  This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part.
One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere …8. Wind-Up Promotional Toys - McDonald's Cranks it Up for Coffee (GALLERY)  Be warned Starbucks, McDonald's is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, Alma DDB has created a fun print ad campaign promoting McDonald's premium roast coffee.
The "Wake up with a premium roast coffee" campaign features wind-up toy…9. Masking Censorship - World Press Freedom Ads  Censorship is one of the things I hate most, and the most dangerous kind of censorship is the sly and subtle kind that creeps in without making a fuss or grand entrance. It’s the little measures and twisted, undercover ways which go unnoticed and undisputed that abuse people’s rights. That’s …10. Packaged Brains - Poly-Wrapped Business Card (GALLERY)  In today's competitive marketplace, you have to go out there and actively promote yourself if you want to advance in your career. And that is exactly what Mari Pettersson did.
As a fresh newcomer in freelancing, Pettersson wanted to approach some creative directors by delivering them a small poly-…11. Guerrilla Fairytale Campaigns - Rapunzel for Pantene (GALLERY)  A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada.
The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with a dummy of a man climbing them. The obvious nod to the well-known fairytale is used to demonstrate…12. Burning Inhumane Images - Amnesty International Picture Campaign (GALLERY)  Recently, Amnesty International has been extremely active in producing intense and thought-provoking campaigns. The latest addition is "Picture" which was inspired by infamous Abu Ghraib images of prisoners being tortured and ridiculed.
The campaign ingeniously uses the logo of Amnesty Internationa…13. Ex-Boyfriend Jewelry - Sell What You Won't Give Back  ExBoyfriendJewelry.com is a unique online marketplace for old, unwanted jewelry from relationships gone awry.
The site's tagline is, "You don’t want it. He can’t have it back."
In addition to the actual jewelry, the site serves as place for women to share their break-up stories. So you don'…14. Fake Celebrity Hair - Clipin-Go by Paris Hilton (GALLERY)  Wish you could have hair like Paris Hilton's? Assuming that was the case for millions of girls, the heiress launched Clipin-Go, a line of fake hair extensions, making it even easier for her fans to copy her look.
Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currentl…15. Famous Apples to Promote Cereal - Eve & Snow White for Kellogs  To advertise the use of "more fruit than before" in Kellog's All-Bran Fruit'n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children's fairy tale and our mother, the first female, Eve.
While it's usually one red apple in the hand of Eve or snow white, we… |
Hot This Month1. Fake Urban Holes - HP Guerrilla Photopaper Campaign (GALLERY)  In one of the most innovative ads we've featured, HP organized a guerrilla marketing campaign for its photo paper.
The urban installations were created by Publicis of Malaysia and were comprised of "holes" in the city. Each black hole was made of paper and strategically placed around the city to f…2. Designer Lookbooks - Dolce & Gabbana Spring/Summer 2008 (GALLERY)  If you're looking for tips on what to wear this summer, look no further than Dolce & Gabbana's new Spring/Summer 2008 Lookbook which offers an explosion of style and eye-candy.
The lookbook features models Alexandre Kunha, Thomas de Oliveira, David Gandy, Julien Quevenne, Texas Olson, Mihai Neghi a…3. First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO)  Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.
The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players' life.
The…4. Torture Editorials - Ashton Kutcher's Ass Kicking in Details (GALLERY)  Ashton Kutcher will appear in the May issue of Details Magazine and already it's generated controversy as some of the rather violent photos were already leaked online, making their rounds in the blogosphere. The cover of the magazine shows a very hip-looking Kutcher with the caption, "Ashton Kutcher…5. Fake Premiers - LG Scarlet (VIDEO)  LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su…6. White Denim - Armani Jeans Are White Hot (GALLERY)  Listen up fashionistas, white denim is in.
Giorgi Armani unveiled the hot new ads for Armani Jeans Spring/Summer 2008, and it looks like white jeans are the ticket to fabulous this summer.
We have become used to vulgar, in-your-face sexuality from designers like Dolce & Gabbana, and now the usuall…7. Stealth Viral Ads - Did Levi's Dupe Us with "Guys Backflip into Jeans"?  My suspicion radar went off recently when Trendhunter featured a recent YouTube viral video, Guys backflip into jeans , when I saw it had been uploaded by a new username hosting only this video.
Now I am happy to find I was not the only skeptical one. Gawker brands it as a stealth ad for Levi's je…8. Drawing With Mosquitos - Malaria Kills More Than Hitler, Stalin, Tanks & Bombs (GALLERY)  I am in awe of this new Malaria awareness campaign by África Directo. The message that "Nothing and no one takes as many lives as malaria" is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of …9. Interactive Store Windows - Diesel Milan Display is Very Big Brother (VIDEO)  Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
…10. Top 18 Innovative Business Cards - Creative Self-Branding (SUPER GALLERY)  Marketing yourself is an essential part of becoming successful in the modern world, and having a cutting edge business card is a crucial component. That being aid, standing out from the crowd isn't so easy anymore.
If you're trying to make a memorable statement, try seeking inspiration from the to…11. Mutant Humans as a Social Message - The Beacon's Reversing Evolution Campaign (GALLERY)  In celebration of the recent earth day on April 22th, the Beacon organization released a creative and powerful campaign entitled Evolution.
The campaign asks you the following question: "Ready to go back where we came from?" The question is accompanied by an illustration of the long-term consequen…12. Promoting Art With Hangovers - Toronto Original Contemporary Art Party (GALLERY)  I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me!
The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a…13. Free Money as Advertising - Absolut Cash Machine (GALLERY) As part of its massive “In an Absolut World” campaign, Absolut Vodka went beyond the typical media of tv spots, print ads and billboards with an Absolut Cash Machine. They wanted people to experience the Absolut World first hand in a creative and unexpected way.
Working with TBWA ad agency in B…14. Baby Luxury Car Logos - Italian Minichamps Ads (GALLERY)  These baby car logos and emblems are too darn cute! The Minichamps campaign features the opulent Italian brands Jaguar, Lamborghini, Ferrari and Maserati in their imagined infant stages.
The adorable ads were created by Dentsu Brazil for Minichamps, a company that makes miniature Italian luxury car…15. Animated Digital Billboards - LED Blade Runner-Style Ads in LA  A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980's Blade Runner. Sonny Astani, who says he has seen the movie about five times, plans two build two 14-story LED digital billboards that will mimic the monst… |
Hot This Quarter1. Top 50 Shockvertisements - Controversial Ads (SUPER GALLERY)  Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock.
Some of these ad campaigns really push the limits of what could be considered an effective visual. They include print ads, TV spots, online virals and guerrilla mark…2. Toyota Prius Campaign - Prostitute, Lover, Killer (GALLERY)  Toyota thinks that sometimes you gotta overlook and forgive a man's wrongdoing, as long as he is driving a Prius! The new Toyota Prius campaign uses the tagline "Well, at least he drives a Prius" with a backdrop of three pretty bad/naughty scenarios. Killer, shows a man dragging a dead body into the…3. Controversial Support Bra Ad - Running Free (GALLERY)  This a controversial ad campaign that has sparked much debate. It's an ad for Running Free support bras. It needs to be noted that they were not actually created by Running Free. DDB had pitched the idea, but the bra company refused to be associated with the imagery.
The campaign features three ph…4. Self Defence Public Awareness Ads - Pepper Spray (GALLERY)  These creative public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places.
The campaign smartly plays on the tag line "When they can't see, they can't hurt you" by blackening out the attacker through the range of the pepper spra…5. Fake Urban Holes - HP Guerrilla Photopaper Campaign (GALLERY) In one of the most innovative ads we've featured, HP organized a guerrilla marketing campaign for its photo paper.
The urban installations were created by Publicis of Malaysia and were comprised of "holes" in the city. Each black hole was made of paper and strategically placed around the city to f…6. Shockvertising - Does It Work? Jury Still Out (GALLERY)  Can displaying a shocking, disturbing image be worth it to the public good? Shockvertising is reaching new highs, or lows, depending on your opinion.
Industry experts say public-service ads are becoming more shocking than ever. The gallery includes a series of images from PSAs that have evoked a l…7. Gruesome Shockvertising - Sony PSP Retry Ad  I am certain that soldiers, fighters and armies all over the world would love this retry feature. The "Retry" Ad for Sony's PlayStation Portable player gives you a gruesome visual with limps and organs all over the place; a retry is most welcome!
The ad was photographed by Kaustubh Kamat with art …8. Plastic Surgery Obsession Ads - Chevrolet Jabs (GALLERY)  Chevorlet is certainly not trying to impress or get the business of plastic surgery obsessed LA and Hollywood. "If it's not fixed by the one who made it, it probably won't work." That's the new campaign slogan for Chevrolet Official Service Center. Couple that with images of plastic surgery gone ove…9. Controversial TV Campaign - Bush is American Psycho (GALLERY)  Saatchi & Saatchi, New Zealand has created a controversial campaign to promote the TVNZ premiere of the cult thriller, American Psycho. One of the ads show a close up on American President George W. Bush with a big and clear "American Psycho" printed under it. Another ad shows the American flag crea…10. Catfight Ads - Next Top Model : Battle Begins (GALLERY)  The ads for Finaland's Next Top Model portray what probably happens when the cameras are off. A full fledged catfight! From hair pulling to WWF wrestling and martial art moves. I think it's a genius play on the cattyness of the show. Meow! The ads are photographed by Petrus Olsson with art direction…11. Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)  In this shocking ad, Hanes conveys the concept of the Original Tagless Comfort underwear through the idea that the, "world gives you enough tags."
The concept of tags might be a smart idea, playing on the social tags to promote tagless undies is very creative. But, in my opinion, this is a stup…12. Shockvertising with Bite - Stella Espresso Coffee  This is an ad from Stella Espresso Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much "bite" it really has.
The scorpion, which is made out of coffee beans, is crawling up the woman's nose and lingering around her mouth to graphically represent t…13. Designer Lookbooks - Dolce & Gabbana Spring/Summer 2008 (GALLERY) If you're looking for tips on what to wear this summer, look no further than Dolce & Gabbana's new Spring/Summer 2008 Lookbook which offers an explosion of style and eye-candy.
The lookbook features models Alexandre Kunha, Thomas de Oliveira, David Gandy, Julien Quevenne, Texas Olson, Mihai Neghi a…14. First Person Advertising - Guy Richie's Nike Ad Takes It To The Next Level (VIDEO) Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.
The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players' life.
The…15. Eastern European Shockvertising - APFR Battered Women Ads  The Association for the Promotion of Women in Romania (APFR is the acronym in Romanian) put out this ad showcasing the plight of battered women in that Eastern European Country. The very same ad could be splattered on any public telephone of any country in the world. Some well traveled, abused clich… |
