Magnum Grey Goose Vodka Comes Exclusively Detained Like a Bird
Summer Luu — October 1, 2010 — Marketing
References: colette.fr & luxurylaunches
For the upcoming holidays, Magnum Grey Goose Vodka is launching a very exclusive accessory for their premium vodka.
Like a bird detained in its carrier, the Magnum Grey Goose Vodka comes in an elegant silver cage. This special edition bottle also comes with a perched goose on top of a glittering globe. The Magnum Grey Goose Vodka is so exclusive that only ten elegant bottles will be offered for this holiday season.
Implications - xx
This exclusivity is sure to drive buzz and sales to the original bottle, whose crafty design and production in limited numbers is surely conducive to an inordinately high price point. Grey Goos is a name associated with luxury in the alcohol industry, and these limited edition bottles, which double as works of art, further this reputation and cater to the vodka's devoted customer base who believe in its quality.
Like a bird detained in its carrier, the Magnum Grey Goose Vodka comes in an elegant silver cage. This special edition bottle also comes with a perched goose on top of a glittering globe. The Magnum Grey Goose Vodka is so exclusive that only ten elegant bottles will be offered for this holiday season.
Implications - xx
This exclusivity is sure to drive buzz and sales to the original bottle, whose crafty design and production in limited numbers is surely conducive to an inordinately high price point. Grey Goos is a name associated with luxury in the alcohol industry, and these limited edition bottles, which double as works of art, further this reputation and cater to the vodka's devoted customer base who believe in its quality.
Trend Themes
1. Exclusivity in Packaging - The trend of using exclusive packaging designs and limited numbers is creating a buzz and increasing sales for luxury products.
2. Artistic Bottle Designs - The trend of creating bottle designs that double as works of art is attracting customers and enhancing the brand image.
3. High-end Limited Editions - The trend of producing high-end limited edition products is appealing to customers who value quality and are willing to pay a higher price.
Industry Implications
1. Alcohol - The alcohol industry can explore exclusive and artistic packaging designs to enhance the perceived value of their products.
2. Luxury Goods - The luxury goods industry can leverage the trend of high-end limited editions to cater to customers who appreciate unique and exclusive products.
3. Art and Design - The art and design industry can collaborate with brands to create artistic bottle designs that attract attention and elevate brand image.
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