One great thing about being a hip Californian hotel is having friends in all the right places. Tokyo-born Lady Aiko stayed at The Standard Hollywood as an artist in residence and pimped out the stairwell to the guest rooms.
The walls were adorned with Lady Aiko's famed feminine street art and naughty cartoons. Her work for The Standard is a fun mix of cat-faced pin-ups, pandas and flower power galore.
Implications - One non-traditional but surefire way of attracting attention for a brand is when a company commissions an artist or designer to decorate their store or company's building in an avant-garde design. By showing a willingness to feature the kind of art that other companies shy away from having in prominent places, the company can market itself as a friend of the arts and a company willing to buck conventional wisdom.
Why This Trend Is Growing
- Brand Collaboration with Artists
- Brands can attract attention and showcase their avant-garde image by commissioning artists to decorate their spaces in unique designs.
- Non-traditional Marketing Strategies
- Companies can market themselves as supporters of the arts and innovative by featuring unconventional artworks in prominent places.
- Alternative Art Exhibitions
- Hotels and other businesses can create unique, immersive art experiences for their guests by showcasing artists' work in unexpected spaces.
Industries Being Reshaped
- Hospitality
- Hotels can differentiate themselves and enhance guest experiences by collaborating with artists to create visually striking and immersive spaces.
- Retail
- Retailers can leverage collaborations with artists to create engaging in-store experiences that differentiate their brand and attract customers.
- Marketing and Advertising
- Marketing agencies can explore non-traditional promotional strategies, such as art installations, to help brands stand out and create buzz.
