The ‘Brother and Sister' Ad for Google is Adorable
Allison Love — August 12, 2010 — Marketing
References: coloribus
The new ‘Brother and Sister’ ad for Google is surprisingly cute and generally accurate. The ad features a brother and sister, both on the Google search engine, in attempt to find out certain details with regards to the other sibling.
Going back and forth between their two searches, the final searches of the pair are an adorable way to end the ad, as well as to end their sibling rivalry. Check out the featured video to see this cute commercial for yourselves.
Going back and forth between their two searches, the final searches of the pair are an adorable way to end the ad, as well as to end their sibling rivalry. Check out the featured video to see this cute commercial for yourselves.
Trend Themes
1. Adorable Sibling Rivalry - The 'Brother and Sister' ad for Google demonstrates the trend of using cute and relatable sibling dynamics in advertising.
2. Accurate Search Engine Advertising - The accuracy of search engine results showcased in the ad highlights the trend of search engines positioning themselves as reliable sources of information.
3. Emotional Connection in Advertising - The emotional connection created through showcasing familial love and rivalry represents the trend of brands incorporating narratives that resonate with viewers.
Industry Implications
1. Advertising - The 'Brother and Sister' ad for Google presents an opportunity for the advertising industry to explore more heartwarming and relatable storytelling techniques.
2. Technology - The accurate search engine results in the ad indicate an opportunity for technology companies to emphasize the reliability and precision of their search algorithms.
3. Family and Lifestyle - The emotional connection established in the ad opens up possibilities for family and lifestyle brands to create campaigns that tap into the dynamics of sibling relationships.
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