Juiceland Rebranding Fools Viewers with the 'Natural Need'
Allison Love — July 31, 2010 — Marketing
References: behance.net & behance.net
This Juiceland rebranding features a new ad campaign from Juiceland that highlights the "natural need" for juice and other healthy supplements.
The Juiceland rebranding ads feature an individual mimicking drug ingestion in different ways; however, the main difference is that the drugs are replaced with juice and wheatgrass appears in place of marijuana. The ads are a little on the edgy side, making viewers take a second glance at the ads.
Implications - However, they are definitely memorable and the next time a customer is thirsty, they may gravitate towards the natural drug of wheatgrass. Quench your thirst with these creative ads.
The Juiceland rebranding ads feature an individual mimicking drug ingestion in different ways; however, the main difference is that the drugs are replaced with juice and wheatgrass appears in place of marijuana. The ads are a little on the edgy side, making viewers take a second glance at the ads.
Implications - However, they are definitely memorable and the next time a customer is thirsty, they may gravitate towards the natural drug of wheatgrass. Quench your thirst with these creative ads.
Trend Themes
1. Creative Advertising - Opportunity for businesses to create memorable and edgy ad campaigns that stay in customers' minds.
2. Health Consciousness - Growing demand for natural and healthy supplements as consumers prioritize their well-being.
3. Alternative Substitutes - Potential for businesses to explore using alternative substances or ingredients to replace traditional products in innovative ways.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop unique and attention-grabbing campaigns for their clients.
2. Health and Wellness - Growth potential for businesses in the health and wellness industry, particularly those offering natural and healthy supplements.
3. Food and Beverage - Possibility for food and beverage companies to experiment with substituting traditional ingredients with healthier alternatives to meet consumer demands.
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