Joe and Iman El-Ajouz may have cooked their way into the Guinness Book of Records with a monster 198-pound hamburger. The world’s largest monster burger breaks the standing record of 185 pounds that was set in Michigan, USA in 2009.
Some 180 pounds of minced meat is held together with 120 eggs, sandwiched in a 45-pound bun and garnished with over four pounds of lettuce and sixteen tomatoes. The 198-pound hamburger was topped off with about a pound of barbecue sauce. The burger will be on the menu over the next year and sell for about $1,200.
Why This Trend Is Growing
- Gastronomical Monsters
- There is potential for restaurants to create innovative menu items that focus on larger-than-life, record-breaking food creations.
- Record-breaking Food Creations
- There is potential for businesses to create competitions and events surrounding the creation and consumption of world record-breaking foods, drawing in customers and media attention.
- Massive Marketing Stunts
- There is potential for businesses to use large food creations as an attention-grabbing marketing stunt, drawing in customers and creating viral content for social media.
Industries Being Reshaped
- Hospitality
- Restaurants and hotels could take advantage of the trend by creating menu items and events specifically centered around massive food creations, drawing in customers and creating buzz.
- Food and Beverage Manufacturing
- Food companies could create new products, such as giant buns or new condiments, for use in creating massive food creations and to supply the demand from restaurants and events.
- Marketing and Advertising
- Advertising and marketing agencies could work with businesses to create large-scale food creations as part of a creative marketing campaign, taking advantage of viral content and social media sharing.
