This collection of plus-sized innovations is full of larger-than-life people and personalities. The attitudes on display are all surrounding the theme "go big or go home." Whether it's bulging muscles, or massive body enhancements, these individuals make an effort to show that there is no shame in flaunting what you've got.
Implications - The massive adoption of the Internet and social media has turned larger-than-life users into veritable celebrities. Our concurrent obesity epidemic and societal acceptance of overweight consumers has created an environment in which heavy-set individuals compose a high percentage of the market. Companies can take advantage of this opportunity by releasing products that cater to plus-sized individuals and marketing within this niche.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
