There used to be a large disconnect between the plus-size population and the rest of the world. People judged, people ridiculed and people ignored the growing problems faced by many overweight individuals (er, Ralph Lauren). It’s important, however, to acknowledge the challenges faced by the curvier classes. This cluster not only highlights positive plus-size spins, it’s also a compilation of helpful alternatives such as clothing options and costumes.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 88%
Freshness 8%
