Some people say that English is the language of the world, but I would disagree. I think that beer is the language of the world, after all, there are hardly any cultures that don't enjoy a cold one.
These beer bottle innovations cover everything from intense packaging schemes, to interesting things that you can do with your empties.
Implications - By using innovations such as shot-infused beers and risque beer packaging, companies can create unique campaigns to market to their target. Offering unique selling points allows a brand to create a name for itself that will stand out against competitors. Additionally, this can change consumers' perceptions of the brand through reinvention and re-branding.
SCORE
5.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 74%
Freshness 8%
