Luella Launches Two Fall RTW Collections
Shelby Lee Walsh — August 27, 2009 — Fashion
A RTW Fall collection? It’s been done, but two RTW Fall collections at the same time? Only Luella could pull that off. She shows half of her clothes on the catwalk and saves her more subdued pieces for a gorgeous look book.
The Luella Fall '09 RTW collection is speckled with prim and proper brass buttons, silk blouses and skirts scattered in feminine bows. My favorite is the subtle pink tiered skirt with ribbons down the front.
I’m also loving the frizzy fro that Luella’s model is rocking.
The Luella Fall '09 RTW collection is speckled with prim and proper brass buttons, silk blouses and skirts scattered in feminine bows. My favorite is the subtle pink tiered skirt with ribbons down the front.
I’m also loving the frizzy fro that Luella’s model is rocking.
Trend Themes
1. Dual Collections - Opportunity for brands to release two or more collections simultaneously to cater to different consumer segments.
2. Frizzy Hair - Possible trend in hair and beauty industry promoting natural textures and embracing frizziness as a form of self-expression.
3. Feminine Bows - Emerging trend of incorporating bows and other feminine details in clothing designs for a touch of whimsy and elegance.
Industry Implications
1. Fashion - Fashion brands can explore the opportunity to launch more than one collection at a time to target different consumer segments and increase sales.
2. Beauty - The beauty industry can capitalize on the growing trend of embracing natural hair textures, including frizziness, by offering hair products and services catering to this trend.
3. Textile - The textile industry can benefit from the emerging trend of feminine details, such as bows, by incorporating these elements into fabric designs for use in fashion and home decor.
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