Freida Pinto is Next Spokesperson for L'Oreal
Tisah Tucknott — May 19, 2009 — Fashion
References: lifestyle.in.msn & fashionista
'Slumdog Millionaire' star Freida Pinto has become the next leading lady for L'Oreal, one of the top cosmetic and beauty companies.
Although it was expected that Estée Lauder would snag up Freida Pinto to be their celebrity spokesperson, L’Orealsimply beat them to it.
Freida Pinto will be joining fellow stars Elizabeth Banks and Evangeline Lilly in this new, exciting role as the leading lady of a lucrative beauty contract.
Implications - Freida Pinto's selection as face of L'Oreal is a step in the right direction for critics of the fashion industry's reliance on conventional white faces for their most prestigious positions. Many in the industry are hoping that Pinto's selection will pave the way for more men and women who don't fit the typical frontperson aesthetic.
Although it was expected that Estée Lauder would snag up Freida Pinto to be their celebrity spokesperson, L’Orealsimply beat them to it.
Freida Pinto will be joining fellow stars Elizabeth Banks and Evangeline Lilly in this new, exciting role as the leading lady of a lucrative beauty contract.
Implications - Freida Pinto's selection as face of L'Oreal is a step in the right direction for critics of the fashion industry's reliance on conventional white faces for their most prestigious positions. Many in the industry are hoping that Pinto's selection will pave the way for more men and women who don't fit the typical frontperson aesthetic.
Trend Themes
1. Diversity in Brand Representation - Freida Pinto's selection as the face of L'Oreal challenges the fashion industry's reliance on conventional white faces, paving the way for more diverse brand representation.
2. Celebrity Spokespersons in the Beauty Industry - The appointment of Freida Pinto as a celebrity spokesperson for L'Oreal highlights the ongoing trend of beauty companies partnering with popular celebrities to promote their products.
3. Expanding Market for Ethnic Beauty Products - With the appointment of Freida Pinto, L'Oreal is tapping into the growing demand for ethnic beauty products, creating more disruptive innovation opportunities for companies in this market.
Industry Implications
1. Fashion & Beauty - The fashion and beauty industry needs to adapt to the changing consumer preferences for diverse brand representation, creating opportunities for progressive companies to lead the way.
2. Cosmetics - Cosmetic companies like L'Oreal can capitalize on the trend of celebrity endorsements to reach a wider audience and drive sales.
3. Ethnic Beauty Products - The market for ethnic beauty products is expanding, and companies can take advantage of this opportunity to develop innovative and inclusive product lines.
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