Whether you're a cougar, a puma or just an assertive female, these femme fatale features capture women who prey upon men for sport.

From the rise of the cougar to MILF appeal and a renewed interest in femmes fatales, these assertive female innovations are sure to please.

Implications - Mainstream pop culture is increasingly favoring the confident, aggressive woman. Fashion designers and creative professionals have responded by infusing print campaigns and magazine editorials with vixens, femmes fatales and superheroes. Companies can take advantage of this opportunity by creating products that cater to self-assured women or including these iconic representations of assertive women in ad campaigns, branding identities and other printed promotional material.