On February 23, an online marketing organization, MGH Word of Mouth, got involved in the debate whether @visitchicago or @travelportland would become the first to get 3,000 Twitter Followers. At that moment, each city had approximately 2,700 followers.
However, one of the clients of MGH Word of Mouth, Baltimore Area Convention and Visitors Association (@BaltimoreMD)urged the bureau to help them beat the two other cities.
MGH Word of Mouth took the challenge and Ryan, the Word of Mouth Strategy Director, offered to get the Twitter fail whale tattoo (with Baltimore’s Natty Boh in it) if they succeeded in getting @BaltimoreMD a total of 3,000 followers by midnight.
The tattoo idea is what drove the followers, and thus the tattoo was made.
Key Themes Behind This Trend
- Virtual Fan Engagement
- Create innovative ways for fans to engage with virtual content, such as tattoos inspired by online competitions.
- Online Marketing Stunts
- Use creative and attention-grabbing stunts, like getting tattoos, to generate buzz and increase brand visibility.
- Social Media Challenges
- Encourage social media challenges and competitions to drive engagement and grow follower counts.
Where This Applies
- Marketing and Advertising
- Opportunity for marketing agencies to leverage unique strategies, like tattoo campaigns, to promote brands and attract attention.
- Tourism and Travel
- Utilize social media competitions and interactive experiences, such as tattoo challenges, to boost tourism destinations' online presence and attract visitors.
- Entertainment and Sports
- Create virtual engagement opportunities for fans, like tattoos, to enhance the overall entertainment and sports experience.
