A long time ago, there was a line between the sexes that set clear boundaries which implicitly but unequivocally dictated what a “respectable” man was supposed to look like in terms of his clothing, footwear, accessories, underwear, and so on; these days, that line is significantly blurred.
Many of today’s men are not afraid to deviate from that implicit line and wear garments, footwear and makeup that are traditionally associated with the other gender.
In the gallery we have men wearing bridal gowns, high-heeled shoes, girdles, Wonderbras, lingerie, Hello Kitty underwear, makeup and so on; the popularity of these products serves as a testament of the demise of that line between the genders in the near future.
SCORE
6.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 94%
Freshness 8%
